reproduced here with thanks to mumbrella.com.au
A billboard for bodycare brand Ecoya, which features a naked woman straddling a horse, has been blocked from running on outdoor sites in Australia.
The Outdoor Media Association deemed that the ad – which was permitted to run in New Zealand – breached its code of ethics and did not treat sex and nudity with due sensitivity, and would be seen by children as well as its target audience of adult women.
The image is running on Ecoya’s website, with a number of others of naked women with animals. Ecoya’s New Zealand-based chairman Geoff Ross said he had also tried to run an image of a woman posing with an owl on Australian billboards. But that was also refused by the OMA.